Waterproof Goods to Keep Bikini Babes Beautiful. As much as we love summer sun and ocean waves, they make it a bit challenging to keep up appearances (wink, wink.) Unless, of course, you choose waterproof products that really perform. Thankfully, we at The Beauty Ideal have gathered the very best of waterproof makeup this spring […]

Skincare: When More Isn’t
By Dina Fierro
It’s been a long journey for my skin. It was a journey through lotions, creams and serums - oh my! Like many women, I was eternally questing for ‘hope in a jar,’ buying into the myth and marketing that preaches products as saviors. I spent thousands of dollars and […]